II. Product Data & Catalogue
| Data Field | Description & STEM-Specific Content |
|---|---|
| Product Name | Clear, keyword-rich name (e.g., "Robotics Kit for Beginners – Build & Code Robot") |
| SKU/Product ID | Unique identifier for inventory. |
| Pricing | Retail price, Sale/Discount price (if applicable). |
| Inventory/Stock | Current stock quantity. |
| Product Category | Categorisation for navigation (e.g., Science > Chemistry; Engineering > Robotics). |
| Main Description | Engaging, benefit-focused description. |
| Educational/STEM Focus | What scientific principles are taught (e.g., circuitry, physics). |
| Skills Developed | Critical Thinking, Problem Solving, Collaboration, etc. |
| Specifications | Dimensions, weight, material, number of pieces, etc. |
| Age Range | Recommended age (e.g., 5+ or Ages 8–12). |
| Safety Certifications | CE, ASTM, or other certifications. |
| Instructions | Step-by-step usage or assembly instructions. |
| Related Products | Cross-sell or related product IDs. |
| Images & Media | High-quality photos and videos. |
| SEO Data | SEO-friendly URL, Meta Title, Meta Description. |
III. Media & Assets
General Website Graphics:
- Homepage slider/banner images
- Category icons (Science, Maths, EVS, Engineering, Technology)
- Favicon
Product Media:
- High-resolution product images
- Demo/explainer videos
- Illustrations/Infographics showing STEM concepts
IV. Functional & Technical Data
E-commerce Setup:
- Payment Gateway Accounts
- Shipping Carrier Accounts
- Applicable Tax Details
User Management:
- Admin/User roles
- Login/Signup requirements
Integrations:
- Email marketing API (Mailchimp/Klaviyo)
- Analytics IDs
- Inventory/ERP system details
- Social media links
V. Functional & Design Requirements
- Wireframes/Sitemap
- User flow descriptions
- Target audience profile (Parents, Students, Educators)